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Though gambling software isn’t focused on the games only, unlike the titles of the computer gaming industry, still, developers are doing their best to make online slot machines advanced and feature-rich. And as hundreds of titles are released every year, each company tries to beat its competitors by improving its software. And in order to represent its products so that they would be widely known in the iGaming world, providers take part in exhibitions of casino titles.
Let’s find out why G2E Global Gaming Expo, ICE, and other annual events are so popular and what awards suppliers get during these exhibitions!
Why Do Exhibitions of Casinos Take Place
These events are arranged, first of all, to develop the gambling industry so that software providers could compete with each other to make their products more and more competitive. This way, players get the games that are becoming better each year. And here are the other reasons for these exhibitions being arranged and sponsored so generously.
- ✔️They are the shows where providers can promote their software and contract with the leading operators.
- 🏆Successful suppliers are winning awards to prove that their products are really outpacing.
- 💎Journalists find out more about the gambling world and promote it to attract more customers.
- ✅Professionals discuss various essential issues to improve the industry.
Popular iGaming Exhibitions
The life of iGaming suppliers is really busy as the events of this kind take place all year round. And the more, the better, right? So here are the most famous casino exhibitions that take place in various countries and bring companies different awards to promote their software in a most efficient way. So, let’s take a look at these events that are full of risky excitement!
Global Gaming Expo
Actually, G2E is a trade show that is established by the AGA and Reed Exhibitions. So it’s a US event held in the autumn in Las Vegas on a regular basis. The first event of this kind took place in 2001 and could boast of almost 10 000 visitors and 375 participants. As the exhibition debuted successfully, the next years weren’t less exciting, and here comes the description of the most prominent ones:
- Global Gaming Expo 2016 had over 400 sponsors, including Arizona Gaming Guide and DLV Ltd.
- Global Gaming Expo 2017 was a key point as this year this exhibition was recognized as a part of the list of the 25 fastest-growing shows;
- Global Gaming Expo 2018 attracted over 27 000 gaming visitors, and the attendance increased more than 6 percent;
- Global Gaming Expo 2019 was an event when another @ the Philippines exhibition was announced;
- Global Gaming Expo 2020 took place even in spite of the difficult year;
- Global Gaming Expo 2021 is an upcoming event that will be held in The Venetian Macao in August.
Global Gaming Expo (G2E) is back to reunite and energize the industry. As the premier event for commercial and tribal gaming professionals, G2E will help you make meaningful connections, discover cutting-edge technology, and experience innovative content.
And in 2006 the AGA association acquired the Macau casino exhibition to conquer this market as well. As for the Asian G2E or Global Gaming Expo, Asia is a region where this grand event takes place. The organizers of this event call it the ‘key gaming and entertainment business hub across the continent’. Every year, it’s a really outstanding date that brings a portion of outstanding emotions to both visitors and participants. By the way, not only the Asian suppliers take part in the exhibition.
📌Pay attention: Global Gaming Awards take place annually. For example, in 2020, Evolution was called the Digital Industry Supplier of the Year.
ICE London
Another quite popular event is the ICE casino exhibition in London. Its sponsors are Ezugi, IGT, Ganapati, Pragmatic Play, SG, and loads of other companies that are famous in the iGaming world. To date, the last event took place in 2020, and the event of the summer of 2021 is postponed to the 1-3 February 2022. The leaders of the gambling developing industry give a speech to attract the attention of visitors to certain important issues and new products to be promoted.
ICE has always been the global leader in connecting the entire gaming community, bringing together tens of thousands of executives, facilitated countless new partnerships, and transformed the gaming landscape. Now, we're empowering the industry even further with the launch of ICE Connect, an invitation-only 1-2-1 meetings summit, in partnership with Quartz Events.
Other Popular Exhibitions
While some events are already known worldwide, others are only trying to conquer the market. Moreover, there are loads of local exhibitions that are focused on certain geography to attract customers. Let’s take a look at some more famous events:
- RGW (Russian Gambling Week) takes place in April;
- CNE (Canadian National Exhibition casino) that is dedicated to table games and has a 142-year history;
- SiGMA is arranged in several regions - America, Europe, Africa, and Asia;
- Prague Gaming Summit debuted in 2017;
- IGG (iGaming Germany);
- SBC Digital Payments;
- Georgia Gambling Conference, etc.
The conferences are attended by professionals of various areas: iGaming software development, finances, marketing, affiliate partnership, and so on.
Verdict
These exhibitions can be interesting not only to suppliers as players also visit these events or at least watch the reports in which the most interesting facts are highlighted. For example, new games that the providers represented, awards, and other features. Due to the activities of this kind, the industry is becoming more and more advanced, while more players find out that the iGaming industry is transparent and so striking!
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