Playson Partners With A Serbian Casino

Playson, a major provider of iGaming products, has announced a deal with a Serbian operator AdmiralBet SR that will make their gaming content available to Serbian gamblers. The new deal corresponds to the roadmap of the provider in terms of further development of their business in the Eastern European market. AdmiralBet SR casino will add the best Playson products to their portfolio, including such hits as Book of Gold: Double Chance, Solar Queen, and Legend of Cleopatra. According to the agreement, the casino operator will also get access to some of Playson's advanced technology and tools, including a new UI designed for games running on mobile platforms. This new tool provides the casino players with the ability to play games on mobile devices in portrait mode to provide the best gaming experience for those who prefer to hold their device with one hand.

With offices in several countries including Ukraine, the UK, Romania, Spain, Hungary, Taiwan, and Greece, Playson is a major Malta-based iGaming company that has expanded its gaming portfolio into nearly 20 regulated markets worldwide. Currently, its fans can enjoy about 80 titles with different themes, game mechanics, and innovative bonus features. Approved by the Malta Gaming Authority, Playson also holds gambling licenses issued by regulators of the UK, Romania, Greece and several other jurisdictions with reputable regulatory bodies. Judging by the number of lucrative deals made in the past few months, Playson's business continues to grow and flourish.

Playson Sales Director Blanka Homor said: "We are thrilled to be partnering with the Serbian operator in a move that marks the start of a partnership that will strongly benefit all involved parties." Also, the official added that their company continues to work on improving their gaming content and tools to keep players engaged. Playson is rapidly expanding its partner network to introduce their products to new players in different markets. According to the head of business development of AdmiralBet SR, Playson has a reputation as one of the most reliable suppliers of high-quality gaming content, so they are happy to integrate their games in a mutually beneficial cooperation.

Notably, the news of the Serbian market entry comes almost immediately after Playson's entrance into another potentially lucrative market in the Eastern European region became known. A few days earlier, the provider received a license from the Hellenic Gaming Commission that allows them to provide their services to the Greek gambling market. A month earlier, Playson achieved another win by striking a mutually beneficial deal with MaxBet.ro, a Romanian online casino operator.