Betway Will Launch Pragmatic Play Live Casino

Recently, Pragmatic Play, a developer of gaming content featuring superior visuals and innovative game mechanics, expanded its partnership with Betway, a cutting-edge online casino operator in the UK market, by providing access to all games from its live dealer gaming portfolio. The previous agreement between the two companies was reached in December 2020 when Betway was able to use slot machines from Pragmatic Play in its online casinos. The expanded agreement allowed the operator to extend the range of gaming products offered to British gamblers.

Launched in 2015, Pragmatic Play rapidly burst into the iGaming market, introducing a number of revolutionary products among which were mostly slots featuring a number of innovative technologies. That changed in 2018 when Pragmatic Play acquired Extreme Live Gaming to expand its business and succeed in the live casino gaming segment. Although the original plan was to redesign existing games and make them compatible with all types of devices, Pragmatic Play closed Extreme Live Gaming's studio and created its own one. Based in Romania, the new Live Dealer Games team has released several top-notch games including Roulette, Blackjack and their hit Mega Wheel. With their high-quality streaming, great sound and easy-to-use gameplay controls, Pragmatic Play's live dealer games have become in high demand in the global gambling market. So, it's no surprise that Betway has bet on Pragmatic Play's software in particular.

The new deal emphasizes how easily any new products of the provider integrate with the online casino platforms. In fact, Pragmatic Play offers a single API solution that allows casino operators to add a line of new games provider in short terms. According to a Betway representatives, their company has only been working with the provider for a few months, but they are already benefiting tremendously from this deal. Despite its youth, Pragmatic Play has built up a competitive advantage in the market and is able to release 5+ new slots in a month plus live dealer games and other products within the multi-type gaming portfolio.