Although 2020 was a challenging year for many players in gambling market, Yggdrasil was impressive in its performance, releasing one product after another. However, will the company be able to maintenance this crazy slot-pipeline in 2021? Here are three important future directions in brand development, which were discussed by representatives of Yggdrasil.

- First, Gigablox has a special place in the company's roadmap, as the new technology is enjoying quite a lot of success. The provider plans to release sequels to the blockbuster Vikings and Golden Fish Tank. In addition, several new technologies will be presented. Notably, Yggdrasil will continue to fill its gaming portfolio with diversified titles ranging from low to high volatility.
- Second, in terms of ever-growing competition, Yggdrasil is committed to completing the transition from a gaming provider to a worldwide gambling content publisher by partnering with leading casino operators and developing popular franchises. Thus, the company manages to strengthen its position and expand its presence in the market, thanks in large part to the use of the DAN approach and the innovative GATI technology supported by YG Masters. For example, Yggdrasil has made every effort to facilitate entry into the market for new content developers (and has partnered with many of them) - however, the company's slot machines remain in the spotlight.
- Third, Yggdrasil's online campaigns are another strong point of the brand. In 2021, Yggdrasil plans to develop this direction, increasing the number of online campaigns and increasing the prize pool to 100K euros. In addition, the company will introduce several new technologies as part of the BOOST toolkit allowing two campaigns to be run in parallel. The focus on network campaigns is not accidental, as they have proven to be an effective tool for increasing customer engagement. Improved BOOST with additional features - 'Multiplier win', missions, tournaments - allows for easily customizable competitions with leaderboards. Since Yggdrasil campaigns are free for casino operators - all prizes are paid by the company itself - they will drive traffic and increase customer activity without investment, while providing an even more fun gambling experience for customers.
All of this speaks in favor of the fact that Yggdrasil has great ambitions to become one of the leaders in the market. In any case, their new technologies and software solutions help to increase the engagement of players, which is very important for achieving the set goals. So, we will follow with interest the further development of the company.
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