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The SBC Summit, the global flagship of the gaming and betting industry, is set to return to Lisbon from September 16–18, 2025. After a spectacular debut in 2024, the event returns bigger and better, with substantial expansion in both attendance and venue size.
A Record-Making Return to Lisbon
2024 saw record-breaking success:
- Nearly 25,000 attendees, marking a 70% increase over the 2023 edition in Barcelona
- Participants represented 134 countries, two more than in the prior year
- The venue covered 110,000 square metres at Feira Internacional de Lisboa and MEO Arena
2025 promises even more:
- 30,000 industry professionals expected to attend
- With an additional 25,000 m², the venue grows to 135,000+ m², hosting over 700 exhibitors
- A Truly Global Experience with Deeper Content
A new addition to the 2025 agenda is the Technology Stage, designed to spotlight innovations in digital infrastructure, cybersecurity, and operational scalability. Alongside this, the Operator Academy workshops will offer practical insights into performance optimization, retention strategies, and risk management, catering to professionals from both mature and emerging markets.
Networking remains a cornerstone of the SBC Summit experience. The event will offer a host of curated networking opportunities, both on and off site, culminating in the return of INFINITY Lisbon — the summit’s high-profile closing party held at the MEO Arena. This celebration brings together attendees in a relaxed, entertainment-filled setting, fostering deeper connections beyond the exhibition floor.
The SBC Summit 2025 is not only expanding in physical size and attendance but also in content and impact. Organizers are introducing new region-focused tracks that explore developments across Latin America, Western Europe, North America, Asia, Africa, and the CIS region. This global orientation ensures that attendees can gain insights relevant to their core markets while exploring potential for cross-border partnerships.
For those looking to showcase products, innovations, or services, the expanded exhibition space provides a prime opportunity to connect with decision-makers. At the same time, thought leaders and industry veterans will take the stage to share forward-looking perspectives, best practices, and actionable strategies.
With its continued growth, global reputation, and unmatched energy, SBC Summit Lisbon is quickly becoming the essential meeting point for anyone involved in the business of betting, gaming, and iGaming technology. As the industry continues to evolve, Lisbon is once again poised to be at the center of those conversations — and SBC Summit 2025 is shaping up to be its most ambitious edition yet.
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