Aspire Global, a provider of comprehensive software solutions for iGaming platforms, has significantly expanded the capabilities of their current platform by integrating AspireEngage, their new CRM system. AspireEngage is a powerful tool for managing user data including an array of services aimed at improving the user experience. What makes their CRM system special is its advanced real-time user engagement tools including reward management, personalized messaging, and audience segmentation to increase the effectiveness of marketing efforts. Thanks to the improved interface and extensive integration capabilities, AspireEngage allows clients to connect their own CRM tools, thus raising the quality of their services to a whole new level.

Introduced to the world in 2005, Aspire Global is a major provider of software for online casinos. Presently, their offer includes solutions for online casinos, sportsbooks, and mobile gambling apps. Although Aspire Global is a worldwide service provider, about 75% of their clients are European operators. Their comprehensive set of services includes risk control, payment system, VIP user management, multilingual CRM system, business intelligence and forecasting. Aspire Global prides themselves on their robust and highly-scalable platform, allowing their customers to focus solely on the marketing efforts while the company takes care of everything else.
Tsachi Maimon, CEO of Aspire Global, said their new software product has the potential to revolutionize the way online casino and sportsbook brands are promoted. According to Maimon, their new CRM system will provide a more personalized interaction with gamblers. With its ease of use, AspireEngage will allow casino operators to utilize more advanced marketing techniques to attract players and keep them engaged. By integrating AspireEngage into AspireCore, operators will effectively gain access to the limitless capabilities of iGaming.
The news of AspireEngage's release comes on the back of Aspire Global's rapid growth. Over the past year, the company has not only strengthened their presence in their current markets, but they have also expanded their business into a variety of new areas. Aspire Global has been closing deal after deal, bringing both established and new iGaming brands into their partner network. Recall that Aspire Global recently struck a deal with Funfair, an Irish online casino operator. In addition, through the deals made with Betfair and William Hill, major gambling companies, Aspire Global has established themselves in the very lucrative Latin American market. Recently, the company has strengthened their position in the European region by concluding deals with operators in several countries, including Portugal, Switzerland, and Romania.
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