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Churchill Downs Incorporated is now partner with Kambi and GAN to provide sports betting and online gaming content for its BetAmerica brand.
Following on from its recent expansion with LeoVegas, Kambi has agreed a sports betting partnership with the operator, with GAN also signing for sports betting and online casino.Churchill Downs' BetAmerica brand is available in New Jersey, Pennsylvania, Indiana and Mississippi.Kristian Nylén, CEO, Kambi, said: “It’s a pleasure for Kambi to be partnering with CDI and its BetAmerica brand, which has the potential to benefit from its market access and existing customer database."
Bill Carstanjen, Churchill Downs CEO, said: “We believe the transition to Kambi and GAN as our new technology providers will enable our team to execute the rollout of BetAmerica sportsbooks and online gaming product offering more efficiently as states move to legalise and implement regulations permitting sports betting and online gaming in the coming years."
Dermot S. Smurfit, GAN CEO, said: “We look forward to powering the BetAmerica brand with our highly optimised technology platform and enabling CDI to efficiently invest their marketing capital to attract loyal sports betting and online gaming players.”
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